by Steven Suchar (guest blogger)
There is a new and revolutionary way of marketing which has surfaced, that has turned standard techniques around completely. Attraction marketing means you no longer have to chase after folks to sell your product to. Back in the day, people wasted countless hours cold calling on the telephone and knocking on doors frequently with no results. With attraction marketing in place, you no longer have to search an unresponsive market, because your prospects come to you for what they want.
If you're a network marketer or have a multilevel marketing business, attraction marketing is the simplest way to do business. You do not waste your time running after disinterested folks and instead, you can allocate your time for doing more productive procedures like promotion. The people you attract to your opportunity will be pre-qualified and won't only need your products, they may need to become part of your team.
Old fashioned methods for getting sales ignored the fact that folks love to buy stuff. Putting unnecessary stress on folks by annoying them with cold calling was the fastest way to lose a sale. Attraction marketing brings people who are prepared to buy to your door and all you do is provide that pre-qualified shopper with what they want.
It's no longer about selling product only, attraction marketing is about selling yourself first.
Products don't sell products, folks sell products and with attraction marketing methods, you can reach success quicker. You brand yourself as the most attractive part of the package and the sales find you.
What's more, you have to use systems to entice your prospects into purchasing the item too and this is done with less assertive techniques than before. You show your prospect the way the product will benefit them and how it has improved your life. Primarily, your product becomes a solution to their problem.
The same procedure can be applied when you are ready to build your downline. With the economy the way it is, there are droves of people looking for unconventional methods of making extra money. There are also lots of network marketers who are looking to switch their business for any multitude of reasons and other network marketers are the ideal target. Don't just tell them how great your opportunity is though. They have probably heard it all before and the high pressure sell won't work. You've got to make them understand that with your opportunity, they can have the business they actually need to become successful.
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