Today's post brings to light a little known and used insight.
When scouting out potential lead sources, we as entrepreneurs should NOT overlook Granny or senior citizens in general!
Why should you consider Granny or Grandpa or anyone over 55 (senior citizens)?
- They are mature and probably able to see through BS better that a younger 20-30 year old. They've been in a few rodeos and may be even a bit calloused.
- They may not have any time restrictions for doing business activities. Some are empty-nesters meaning they have no children to care for leaving them better able to focus to the task at hand. On the flip side, they could be taking care of grand-kids because their parents are struggling.
- They are at or near retirement and might want to get a second income stream established to support themselves.
- They're now are at a stage in life where they are free to dream again!
This is HUGE!
Many have sacrificed their hopes and dreams to put food on the table or a roof over the family and just couldn't get the time to do anything without putting the family finances at risk. I could think of a few more but you get the picture?
Comment below with reasons why or why not to consider Seniors and let's get a discussion going for them.