It’s an exciting adventure that you’re about to begin by being a Home Business owner. It’s time to let everyone know about your soon-to-be successful enterprise by promoting your home business.
While hiring a marketing or public relations firm is an easy option, since you are just starting out, it may be a tool you cannot afford. If this is the case, it is up to you to develop different means to promoting your home business.
The most obvious is starting a Web site (BLOG).
Several sites are dedicated to instructing you on a step-by-step procedure on how to create a Web site for promoting your home business. Many provide usage for a price, but there are some out there in which you can use for no cost at all.
This would be a practical option.
A free site might not offer all the bells and whistles of a paid-for one, but your first priority would be simply promoting your home business; other features, graphics and designs can be added later once the money starts rolling in and/or you have extra cash to spend on creating a stand out site.
Writing a weekly or monthly newsletter is also a great marketing tool in promoting your home business.
Fill the copy with your personal background, services provided and costs involved. Update your newsletter with savings advertisements, new services offered and comments from pleased customers when promoting your home business through a newsletter.
While posting a link or subscriber option to your web site for the newsletter is a given, additional initiative must be taken as part of promoting your home business. Obtain email addresses of several companies or individuals who might be interested in using your services. Shoot for the addresses of actual people rather than sending a letter promoting your home business to a general business site. You are then taking the risk of ending up in a deleted spam file.
If your home business is a local one, such as a day care or accounting service, advertise in your local newspapers and trade magazines. Coupons always catch a consumers eye, so including them in your ad would be a key tool in promoting your home business. Offering a 10 percent discount is always a plus.
Also, holding contests with prizes would catch they eye of a newspaper or magazine browser. Consider making the prize a week of free service or a sales item.
Lastly, get some business cards together as part of promoting your home business. You can design and print them using a home computer or pay a professional printer who may have additional design ideas that would capture consumer’s attention. Distribute your business cards to individuals and companies, and post them in every store that offers a free advertising billboard.
Always to YOUR success!
PS: While we are on the subject of promoting your home business, blogging is the best option because you can get the word out of your business and offer your products/services to interested people that sign up – a pull rather than a push 🙂
I got just the thing for you to learn more… Click HERE