Instagram images posted receive more engagement than native Facebook image posts!
A Buzzsumo study of over 1 billion Facebook posts from 3 million brand pages found that images posted to Facebook via Instagram receive more engagement than natively published images:
This is particularly interesting, as often, cross posting from one platform to another results in less engagement (native Facebook video vs. embedding a YouTube video on Facebook, for example).
However, with Instagram being owned by Facebook, there could be some benefits for Facebook by making posts from Instagram more visible in the timeline.
Have you tried posting images to Facebook via Instagram? I’d love to hear if you noticed any difference in engagement in the comments below.
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